Case Study: The Importance Of A Web Presence

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1988 was the very beginning of what was the become my graphic design career. It was that year that I self-published my 176–page self-designed book, Drumming Patterns.

The initial publication of Drumming Patterns was quite successful: it garnered extremely positive reviews in all of the major trade magazines of the day as well as several wonderful celebrity endorsements. However, without a distributor, and with a recent relocation to New York City, I let the proper promotion of the book languish, not even designing a website for it until 2013. That is the site you see here.

This story will soon have a very happy ending, however, as I intend to have a greatly expanded and fully redesigned, true e-commerce version of the site completed before the end of 2019 using Webflow. Stay tuned!